Doritos Burger King Flame Grilled Whopper 15 x 70g

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We’re excited for fans to try it, so they can now enjoy a Whopper wherever and whenever they want,” Evans said.

However, new entrants into the plant-based bacon space might move that needle forward. California-based Hooray Foods released a meatier vegan bacon this summer and expanded its retail distribution to Canada. The product launch comes as Burger King UK is increasingly looking to cater for plant-based consumers. It announced last year that it’s planning to make 50 percent of its menu meat-free by 2030, and has launched a number of plant-based products to coincide with the plan. In addition to the Whopper-flavored Doritos, Burger King is also continuing its exploration of meatless pop-up outposts. This week, the fast-food chain transformed its Rådhuspladsen location in Copenhagen into a plant-based paradise for one month—its first trial of the concept in Denmark. The new vegan bacon cheeseburgers hit the Burger King UK menu in time for Veganuary, an annual campaign that challenges people to go vegan for the months of January and beyond. After Veganuary, the La Vie vegan bacon remained on the Burger King UK menu permanently.The vegan bacon cheeseburgers were added to the Burger King UK menu as a result of successful meatless pop-up locations the fast-food giant held last year in London and Bristol. The two businesses worked on the launch for a year, said Burger King marketing director Katie Evans. “We’re incredibly proud to unveil this epic collaboration. We’ve loved developing the iconic Whopper flavour that our customers know and love.”

Shoppers were “continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them”, she added. Lee-Teng Houston, UK Marketing Director at Doritos, said: “It’s not every day that two iconic brands like Doritos and Burger King come together. So, when the idea of launching the infamous flavour of the Whopper in an even more accessible format arose, we couldn’t resist!

Doritos, the number one tortilla chip brand in the UK [2], and Burger King®, home of the Whopper®, are pulling a whopper out of the bag with the launch of a new NPD. Today also saw the release of PR footage of a 48-sheet OOH hoarding for Doritos being set alight in front of a Burger King in Middlesbrough. PepsiCo Consumer Central Location Test (CLT), Sample 859, Oct ’22 (n=150) 71% of consumers agreed that the new Doritos Whopper product tastes like a Whopper. 77% described the Flame Grilled Beef flavour strength as just about right, 68% described the Dill flavour strength as just about right, 72% described the Ketchup flavour strength as just about right and 61% described the lettuce flavour strength as just about right. Our shoppers are continually looking for bolder flavors and taste experiences—and this is exactly what we are giving them,” Lee-Teng Houston, UK marketing director at Doritos, said in a statement. “The new flavor adds excitement and innovation to the category, and we expect it will fly off the shelves.” Burger King’s first plant-based restaurant in Denmark PepsiCo has teamed up with Burger King to launch a co-branded Flame Grilled Whopper variant of Doritos.

Available as a single or double, the new Plant-Based Bakon King is made with flame-grilled Plant-based Whopper patty served in a classic Whopper bun, layered with slices of vegan cheese and strips of vegan bacon, and finished with egg-free mayo and ketchup. Burger King notes that while the Plant-Based Bakon King does not contain animal-derived ingredients, its patty shares cooking equipment with meat. This happened after La Vie—which counts actress Natalie Portman as an investor—engaged the fast-food chain in a month-long campaign around the Veggie Steakhouse, Burger King’s vegan take on a classic menu item that excluded a plant-based replacement for the bacon component. Lee-Teng Houston, UK marketing director at Doritos, added: “Our shoppers are continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them. The new flavour adds excitement and innovation to the category, and we expect it will fly off the shelves.”

Bringing home the vegan bacon

We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests,” Evans previously said in a statement. “The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50 percent meat-free menu by 2030,” Evans said.