Boddingtons Draught Bitter (24 x 440ml Cans)

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After the success of the 90’s came what many consider to be the catastrophic ‘fall’ of Boddingtons. Not only did it move away from Manchester, but many people see this time as being the end of the true taste of the beer, and sales reflected that. First, they removed Boddingtons from its home (Manchester), then lowered the alcohol percentage, then stopped spending any money on marketing. Now the beer is largely forgotten. Is Boddingtons Gluten-Free? Ironically, these well-intentioned words from Gregg took Sykes on an unexpected path, causing her to reassess her entire professional trajectory and ultimately make a resolute vow to never return to the small screen. In her book, she revealed that her appearance on the show compelled her to “permanently conclude her television career.” Oliver, Garrett, ed. (2012). The Oxford companion to beer. Oxford: Oxford University Press. p.139. ISBN 978-0-19-536713-3.

Matt put a lot of thought into interpreting our suggestions and came up with a beer that, as a beer inspired by Michael Hardman’s memories of Boddington’s or Young’s, was probably not quite right. It was, however, very clean, pleasingly austere, and extremely drinkable — we would have stayed on it all night if we’d been allowed. The Cream of Manchester During this time the Boddington family were selling shares and by 1930 only owned around 40% of the business. Then in 1961, Whitbread bought a 13% stake in the company. In 2013, another Manchester brewery released a beer inspired, at least to some degree, by Boddington’s. J.W. Lees is a large family concern founded in 1828, with a rather conservative image. Their Manchester Pale Ale (MPA) at 3.7% on cask is an attempt to do something that, by their standards, is a bit ‘out there’, i.e. not brown. MPA is the name of this particular beer, but, again, seems to imply that there might once have been an entire set of beers in this style — golden, dry, and ‘sessionable’.

Annual Report (PDF). Whitbread. 1999. Archived from the original (PDF) on 4 March 2016 . Retrieved 28 May 2014. The combination of a distinct style and swagger, colours and that legendary Boddingtons taste all came together in a marketing campaign that parodied many of the other beer brands and helped cement Boddingtons as a true world leader in beer. It also helped put Manchester on the world map in a time when the aftermath of Acid House had left a bit of a cultural hole in the city. Whitbread transformed the brand from regional to national, expanding production from 200,000 to 850,000 barrels a year between 1989 and 1995. [48] [49] By 1993 the cask version was outsold only by Tetley and John Smith's, and the majority of sales were outside of the North West. [47] By 1994 it was the fourth-highest selling bitter brand in the country. [50] The canned variant was distributed nationwide from 1990 and was the highest-selling canned bitter in the UK from 1992 until 2000. [51] [52] The beer was officially exported overseas from 1993, initially to Canada. [16] The rise in sales of the beer coincided with the elevation of Manchester from "city of dark, beaten mills to the cultural magnet of Madchester". [46] Manchester and the North of England were now fashionable in the public consciousness and rejuvenated from industrial slump. Whitbread chief executive Peter Jarvis commented in 1995 that: [48] In 2004, the owners (now known as InBev) announced plans to close the Strangeways Brewery and move most production from Manchester to Magor in South Wales and Samlesbury, Lancashire, with the loss of 60 jobs. [31] Boddingtons cask ale production, which accounted for less than 10 per cent of output, was moved to Hydes Brewery in Moss Side. [32] Production ended in 2005 and the brewery was demolished in 2007. [33] From July 1991 until 1999, a series of Boddingtons advertisements created by the Bartle Bogle Hegarty (BBH) agency used "The Cream of Manchester" tagline. [86] The campaign, credited with revitalising the image of Manchester, was arguably third behind Manchester United and Coronation Street in raising the city's profile. [2] Originally a set of print advertisements, the campaign was extended to television in 1992. [87] The television advertisements featured beautiful women with unlikely Mancunian accents and "achieved the seemingly impossible task of making bitter glamorous". [88] [89] The most famous television advertisement featured a glamorous couple on-board gondolas on Manchester's River Irwell, in a parody of a well-known "just one Cornetto" ice cream advertisement. According to the Manchester Evening News, "it told the world something about the reinvention of the murky old city, that its once-filthy waterway could almost pass for Venice." [90]

Here’s some of the gone but not forgotten club nights around Greater Manchester and tales of the shenanigans that went on there – from the partygoers that were there. Chris Lambley The Pav Quite why there was a ‘rise’ and then subsequently a ‘fall’ is open to extensive debate – but we will get onto that in a bit. First of all, let’s start with that rise… Strangeways Brewery It was during the Whitbread Era that Boddingtons truly became a national and international brand, as they aggressively increased production and exported the beer all around the world.Hydes hails a 'very satisfactory' year". North West Caterer. 19 January 2012. Archived from the original on 7 July 2012 . Retrieved 6 June 2012. Then, after turning 60, Joy decided to try 60 new things: “ That could be anything from trying a new food, to holding an owl – I’m going with somebody to do some spray painting graffiti art, so that’ll be added to my list.”